In today’s digital age, having a presence online is crucial for any business. With so many people turning to the internet to find products and services, not having a website can put your business at a disadvantage. While having a Facebook business page may seem like a good idea, it is not enough to fully represent your business and the benefits it can offer.

Maybe you already have a Facebook page and some pretty good reviews on social media. Lots of business owners assume that a social media profile for their business is enough. But there are some problems with this strategy. First, you’ll always be dependent on the social media platform you choose. Algorithms change, rules change, and what’s working one day might not work a few weeks from now.

If you have a website, it belongs to you, and you control the content and the message. Part of the reason you started your own business is so that you don’t have to follow other people’s rules—so why would you trust your only online presence in the hands of the largest tech companies in the world that are only out to make money for themselves?

Trends change, too. If your customers are on Instagram today, they might be on a new platform tomorrow. Look at TikTok for example, it will be shut down in the US soon, and when that happens, so will all of your content. Kiss it goodbye. All of your content stored on that site will be gone like it never happened and most likely it will happen without notice. This can happen with any social media platform. As people switch from one tool to the next, your website acts as an anchor. No matter what social media service customers prefer, they can always find your website in the same place, available to everyone.

Below I will discuss why having a website for your business is essential and how it can benefit your company in the long run.

Brand Identity

Your website is the first thing potential customers will see when searching for your business. It is your digital storefront, and it is essential that it reflects your brand identity. A website allows you to showcase your products and services in a professional and organized manner, which helps to establish trust and credibility with your audience. A Facebook business page, on the other hand, is limited in terms of design and customization options, making it difficult to create a cohesive and professional image for your brand. If you are interested in adding a custom logo for your business, please contact me.

Control over Content

With a website, you have complete control over the content on your site. You can create and publish pages, blog posts, and product descriptions that accurately reflect your brand and the products or services you offer. You can also make updates and changes to your website as needed, which allows you to stay current and relevant. With a Facebook business page, you have less control over the content and layout, which can make it difficult to showcase your business in the best light. I offer free content updates with my maintenance & security plans or I can be hired to add content on demand.

SEO and Analytics

Having a website allows you to take advantage of search engine optimization (SEO) and analytics. SEO is the process of optimizing your website to rank higher in search engine results, which can increase visibility and drive more traffic to your site. Analytics tools, such as Google Analytics, allow you to track website traffic and user behavior, which can help you make data-driven decisions about how to improve your website and attract more customers. With a Facebook business page, you do not have access to the same level of SEO and analytics, which can make it difficult to measure your online presence and make improvements. That data exists, except they won’t share it with you. You are their product! If you are interested in adding analytics or boosting your SEO for your WordPress website, please contact me.

Email Marketing

Email marketing is a powerful tool for reaching out to your audience and keeping them engaged with your brand. A website allows you to collect email addresses from your visitors, which can be used for targeted email campaigns. Email marketing can help you build customer relationships, promote products and services, and drive sales. With a Facebook business page, you do not have access to the same email marketing tools, which can limit your ability to connect with your audience. If you are interested in adding an email opt-in list to your WordPress website, please contact me.

E-commerce

If you are a business that sells products or services, having a website is essential for e-commerce. A website allows you to set up an online store, which can increase sales and reach a wider audience. E-commerce functionality allows customers to purchase products and services directly from your website, which can save time and money for both you and your customers. With a Facebook business page, you do not have the same e-commerce capabilities, which can make it difficult to sell products and services online. If you are interested in adding e-commerce functionality to a new or existing WordPress website, please contact me.

I hope that made it clear that having a business website is crucial for any business in today’s digital age. A website allows you to establish your brand identity, control your content, use SEO and analytics, engage in email marketing, and sell products and services online. A Facebook business page may seem like a good idea, but it is not enough to fully represent your business and the benefits it can offer. Investing in a website for your business will give you a competitive edge and help you reach more customers in the long run.

Please contact me if you need a new website for your business that will convert visitors to customers!

Take care.