Jan 23 2024

New Email Rules for 2024

Real Avenue Design

Mail overflowing from open mailbox illustration.

Don’t Get Ghosted: New Gmail & Yahoo Email Rules for 2024

Attention all email senders. As of February 1st, 2024, Gmail and Yahoo are revamping their email delivery rules. These measures aim to protect users’ inboxes from spam more effectively while ensuring legitimate emails are received. Adapting to new things can be tricky, so let’s break it down and make sure your emails make it to those inboxes.


What are the new rules:

  • Ditch the free email address:  If you use a third-party service, program, application, or platform to send an email from a free email address, such as one that ends with @gmail.com or @yahoo.com, your emails will most likely be delivered to your recipients’ spam folder starting on February 1st.
  • Proper identification part I:  DKIM is an email authentication method. Starting on February 1st, Gmail and Yahoo will require all senders to implement it. Authenticating your domain using DKIM allows you to sign your emails with your domain, much like signing a letter with your signature. This ensures the recipient that the email is genuinely from you.
  • Proper identification part II: DMARC is another email authentication method. Starting on February 1st, Gmail and Yahoo will require all senders to implement it.
  • Spam rate? Keep it low:  You will need to keep your spam complaint rate under 0.3% in Gmail’s Postmaster Tools. If your spam complaints regularly exceed 0.3%, your emails will likely be delivered to the spam folder with a slim chance of returning to the inbox.
  • Easy come, easy go: A one-click unsubscribe should be included for all bulk emails at the bottom of the message.
  • Bulk senders (5,000+ emails/day):  If you send more than 5,000 emails per day and are on a dedicated IP, you’ll also have to comply with an extra requirement but I don’t personally know anyone who does this amount of email sending. You should be safe from this requirement.
A graphic for the new email rules in Feb. 2024.
Graphic by Brevo.com


Are you affected by the new rules?

  • If you use an email address with a custom domain to send emails from your third-party services or platforms, then you are all good.
  • If you say yes to any of these bullet points, then you are affected by the new rules.
    • You are using a Gmail or Yahoo address to send emails from a third-party service that pretends to be sending from your Gmail or Yahoo email address such as:
      • Your website sends you or your customer’s emails from a contact form, booking form, e-commerce receipts, etc.
      • Your CRM or task management software (Mailchimp, Brevo (formerly SendinBlue), MailerLite, ConvertKit, ClickUp, Airtables, Notion, Honeybook, etc.).
      • Your billing or tax software (Quickbooks, Freshbooks, whateverbooks, etc.).


Here’s how I can help:

Confused by domain authentication? No worries. Hire me and I will look over your email situation and DNS records. I will add new DKIM and DMARC records as needed, ensuring your emails will comply with the new rules.

Need a fancy domain-based email address? I can help you choose a domain from a reputable company such as Porkbun.com (my favorite), NameSilo.com, or NameCheap.com (NOT GoDaddy, NEVER GoDaddy) and set up a professional email address for you. No more “@gmail.com” or “@yahoo.com” issues. Most good hosting plans come with free webmail-based email. It is not great but it’ll work in this case. Or you can get a professional-grade email from Microsoft 365 (business) or Google Workspace.

Worried about your email reputation? Unless you send a lot of emails and your recipients mark it as spam consistently, you should be fine. After all, if they don’t want to be subscribed to your emails, there is always that unsubscribe button at the bottom of all bulk emails.

Remember: These new rules are not meant to make your life miserable. They’re simply another way to make it harder for spammers to make it to your Inbox. By taking these steps, you can ensure your emails land where they belong – in the inboxes of your recipients, not the dreaded spam folder.

Looking for a helping hand? Email me or schedule a consultation with me to ensure your emails will keep making it to your recipient’s inboxes.

Take care and be well!

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