February 4, 2024

Google Axes Its Business Sites: Is Your Free Website Headed for Extinction?

Real Avenue Design

Man standing on path in minimalist landscape with trees.

With the proliferation of free website-building platforms, such as Google Business Sites, the allure of a quick and cheap online presence has enticed many DIY business owners. However, as Google prepares to sunset its Business Sites feature, it’s time for website owners to reassess their online strategy and consider the advantages of investing in a unique yet maintainable website built specifically for their business and audience with room to scale.

Google Business Sites, a feature within the Google My Business platform, offered a simplistic means for businesses to establish a basic online presence. With its user-friendly interface and integration with Google’s ecosystem, it served as a convenient option for those seeking a free, no-frills website. However, the announcement of its impending shutdown has left many wondering about the implications for their online presence.

So, what exactly is a Google Business Site, and why is it being phased out? At its core, a Google Business Site provided a templated, cookie-cutter approach to web design. While adequate for simple informational purposes, these sites lacked the customization (no forms or reviews integration and limited to a few pre-made templates) and scalability necessary for businesses aiming to stand out in the crowded digital marketplace. Moreover, with Google’s pivot towards their other free website offering, Google Sites, and Google’s recent decision to sell their very large domain marketplace in 2023, I can see them removing Google Sites in the next year or two so they can focus on AI products. The decision to retire Business Sites underscores the importance of investing in a more robust web presence that you own and control.

Enter Real Avenue Design, an experienced web design company specializing in tailor-made solutions for discerning clients. With a focus on craftsmanship and user accessibility, Real Avenue Design offers a compelling alternative to the limitations of Google Business Sites. By leveraging the power of WordPress (the free & open-source wordpress.org, not the SaaS wordpress.com), the industry-leading content management system (CMS), clients can unlock a world of possibilities for their online brand and future-proof their investment.

But why should businesses consider upgrading to a website from Real Avenue Design? The answer lies in the unparalleled flexibility and scalability afforded by a custom-built solution. Unlike the one-size-fits-all approach of Google Business Sites and Google Sites, a custom-designed website offers limitless customization options, allowing businesses to express their unique identity and captivate their audience. From sleek, modern designs to seamless e-commerce integration, the possibilities are truly endless.

Furthermore, with the impending shutdown of Google Business Sites, now is the opportune moment for businesses to future-proof their online presence. By partnering with Real Avenue Design, clients can ensure continuity and peace of mind, knowing that their website is in capable hands. With Jeremy’s experience guiding them every step of the way, clients can rest assured that their vision will be realized to its fullest potential with a proper SEO foundation, responsive design for all screen sizes, and ongoing tech support.

The demise of Google Business Sites serves as a wake-up call for businesses to reevaluate their online strategy. While the allure of a free, generic website may be tempting, the long-term implications of such a decision cannot be ignored. By investing in a custom WordPress site from Real Avenue Design, businesses can position themselves for success in the digital age and beyond.

Ready to take the next step towards elevating your online presence? Schedule an appointment with Real Avenue Design today for a free 30-minute consultation with Jeremy, the owner of Real Avenue Design.

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